Bluetooth LE Beacon Market To Flourish With A CAGR Of 22.0% In 2017-2025

Bluetooth LE Beacon Market To Flourish With A CAGR Of 22.0% In 2017-2025

In response to a fresh market research report provided by Credence Research, “iBeacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Amenities, Others)) Market – Growth, Potential Customers and Competitive Landscape, 2017-2025”, Proximity Beacon sector is estimated to increase at a CAGR 22.0% from 2017 to 2025.

The whole report can be bought at

Market Studies

Mobile and wireless communication technologies have emerged significantly during the past few decades. The growth of advanced cellular communication is estimated to grow even further in the upcoming years, seeing adoption across different application. The retail industry is one such vertical consistently working towards making improvements to their buyer experience by implementing newer engagement models. Some of them are eye-catching LED billboards, interactive billboards, and facial analytics/identification. This makes the retail industry extremely promising for customer engagement technologies similar to Proximity Beacon. Perimeter Beacon is one of the many wireless communication techniques developed lately using which the retail companies (stores) can get in touch with their consumers.

The Smart Beacon market has viewed significant growth since its first arrival in the year 2013. BTLE Beacon features Bluetooth low energy (BLE) and has been confirmed to be an uncomplicated one-way communication channel. Perimeter Beacons are available for both open source and closed source platform so therefore, can be used for a variety of applications. What is more, the installation and operation cost of Bluetooth LE Beacon is very cost effective making it a lasting solution for the retail businesses, thus strengthening brand promotion. Companies are willingly following this new technique for engaging their potential customers. What is more, Smart Beacon finds its application in public places, for instance, air terminals, automatic parking systems, navigation inside the buildings and others to lead the people by providing important info instantly to their cell phones.

BTLE Beacon market is segmented depending on platform, end-use, and geography. On the basis of the platform, iBeacon is classified as open source BLE Beacons and closed source BTLE Beacon. Open source BLE Beacon is normally applicable for android platform, while the closed source Bluetooth LE Beacon is deployed for IOS operating system. In accordance with the end-use segmentation, Bluetooth Beacons are sorted for retail, public area, and other applications. The other applications segment involve indoor navigations and medical related applications.

Around the world, North America leads the overall Bluetooth LE Beacon market. Europe succeeds the North American BTLE Beacon market, in regards to revenue. Asia-Pacific is predicted to come out as the fastest expanding market for BLE Beacon technology on account of the substantial prospects for the retail industry. Beacon market is predicted to grow noticeably in the Asia Pacific during the forecast period.

Competitive Insights:

BLE Beacon market remains to be in its nascent stage, with a small number of countries observing their adoption. The market includes a huge number of manufacturers, with most of them centering on designing energy-efficient Proximity Beacons based on open source platform. Beacon suppliers similar to Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc.,, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, and the like are crafting the technology by increasing life of the battery and improving other technical specification including operating range. Yet another main strategy taken by the market members is creating low-cost Bluetooth Beacon for small retail markets.

Important Trends

Continue efforts by the retail industry on the way to more effective customer engagement
Reinforcing universal sales channel to be able to maintain and improve the sales
Consistent growth in wireless communication plus the smartphone technology
Concentrate on increasing the application area of Beacons

In keeping with

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